Evangelical Christians rock stars are not your typical climate change activists. However, there is a growing movement of young people in the church that are connecting their faith with a sense of responsibility to care for the Earth. We set out to engage this audience in a way they've never been communicated with before, to ignite a conversation in the worship community about climate change through music, art and storytelling.
To do this, we partnered with popular Christian musicians; open to learning more about climate change and broadcasting the journey with their followers. We brought them to Paris for the COP21 international climate summit, introducing them to people that live in affected areas, as well as scientists, faith leaders and government officials participating in the negotiations.
The musicians grew a deeper awareness of the issue and shared the experience with followers on social media along the way. We filmed the part of a documentary highlighting their conversations about faith, art and climate.
The campaign was featured in OregonLive and hosted by Relevant Magazine. A discussion about the project was viewed on Facebook live 11,000 times and thus far the documentary has been viewed over 130,000 times.
This Music video shot in an old Parisian church features John Mark McMillan, Sarah McMillan, William Matthews and Stephen Roach
The arists shared live updates from their social media accounts.